When the counter of a retail shop is crammed with displays and the space adjacent to the checkout is also home to floor units, marketers sometimes turn to Point of Purchase (POP) signs to sell their products. Hung strategically from the ceiling or mounted to a floor frame or stand, a clever Point of Purchase sign can literally turn a shopper away from the line in which he’s standing to investigate a certain product or offer.

Fabric signage is an alternative to laminated cardboard and pricey wood, expanding the definition of Point of Purchase to banners, danglers, flags, mobiles and other innovations.